Florida Ski Council News
Short list for 2020  trips

January trips

• Telluride
• Breckenridge 

February trips

• Crested Butte
• Mammoth Mt.

European Destinations

• Kitsbuhel, Austria
• Chamonix, France
• Val D' Isere,France
• There valleys, France
• • Brides les Baines
  • Courchevel

Other News

Council has tweaked their bidding process.  This year, three tour operators will bid on each trip for the January and February short list.  VPs of Ski an other decision makers will have to review 6 separate bids per month in order to reach an optimum choice per month.  A third destination, not to be published, was also selected but will not be bid.  This is an insurance policy in case one fo the two resorts on the short list decides it is no longer in their best interest to benefit form council business.

Associate council membership   In order to promote skier representation in council, the council is considering  a proposal to allow a two year probationary membership, an associate membership, for clubs not meeting  council requirements. The intent is  to encourage new clubs in areas hitherto devoid of an organized group of skiers .  Details are still being worked out.

Topics of  Break Out Sessions

Recruit, Retain and Re-Engage.  Focus Marketing on stages  of skiing development instead of demographics

Club management tools. Discusion on topics:

• Income Sources
• Socia Media
• Software/Online Sites/Apps
• Website
• Trip registrations
• Credit/Debit cards
• Invoicing

The Value fo Tour Operators -  Obviously there are no negatives   

Leveraging Ski pass Programs   Ski resorts organizing into two mayor alliances in order to honor and promote the use of a limited skiers lift pass.  The two groups EPIC and IKON include the majority of well  Known resorts.  This is worthwhile if a club engages two or more resorts form the same alliance during their ski season.

Please connect with the Florida Ski Council web site - a very informative and organized endeavor

 http://floridaskicouncil.com/

Walter Marussich